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The Benefits of Business Blogging
You may have heard about businesses setting up a blog and are wondering what the benefits are and whether or not it’s worth your time. I can tell you, it is worth every moment of your time, whether you are a Fortune 500 company, or a sole proprietor. The benefits are outlined in the sections below:
- Establish Your Company as an Expert
- Business Differentiation
- Establish a Community
- Increase Website Traffic
- Search Engine Optimization Benefits
- Other Benefits
Establish Your Company as an Expert
As you write more and more blog posts about your company and industry, visitors will begin to see your company as an expert in your field. Being known as an expert, or the expert, your company will gain more customers through your website and via referrals. You will likely end up increasing your business significantly through blogging.
Do your competitors have a blog? If not, then you will have a competitive advantage over them, and if so, you will no longer be at a disadvantage. The blog is an excellent tool to differentiate yourself from your competitors, even if they already have a blog. When done correctly, a blog can set your company apart from your competitors and increase your business significantly.
Establish a Community
By setting up a blog, you are also setting up a community on your website. Assuming you will allow comments on your blog post, and you should, the visitors from to your site will be able to interact with you and other visitors. The community is an aspect of social networking and will keep visitors returning to your website.
Through this community, you can communicate directly with customers and business partners. You will be able to gain invaluable feedback on your products and/or services. The feedback can help you to refine your product and/or service offerings before you take them to market, thereby reducing expenses.
Increase Website Traffic
By blogging, you will attract and retain new customers and business partners. The offerings of your company will be spread virally by the existing community. All this can lead to a substantial increase in traffic within a short period of time.
Search Engine Optimization Benefits
A blog has many features which make it very search engine friendly. Most blogs are part of a Content Management System (CMS). The underlying markup code required to display the page is created by the CMS, and is well-formed. This makes the readability of your website much easier for search engines.
The content of a blog is often updated frequently. The more often your blog is updated, the more often a search engine will visit and index your website pages. Frequently updated could mean a couple times a week, or several times per day.
Some other benefits of a blog are low cost, easy to setup, and no technical knowledge is required. Hosting a blog on your own domain generally runs less than ten dollars a month. For the benefits a blog provides, this is incredibly cheap. A blog is easy to setup and requires no technical knowledge because it is generally part of a CMS system. In many cases, it is as simple as installing, selecting a theme, and you’re ready to go. When writing a page or a post, a visual editor will write the markup code for you as you write your entry.